Your Outsourced Referral Marketing Manager
Not because they don't trust you — because nobody gave them a reason, a moment, or a way to do it. Shoutback is your outsourced referral marketing manager — we build and run your referral system inside your existing business, benchmark it against your peers, and measure the revenue it produces every quarter.
The Gap
Most relationship-driven businesses say referrals are how they grow — then spend their marketing budget on cold leads that close at a fraction of the rate and stay half as long.
Your best clients trust you. They've had good experiences. They know people who need what you do. But without a system that gives them a reason, a moment, and a way to refer — they never do.
Most businesses track their cost per lead on paid channels to the dollar — and have no idea what their referral rate is. The cheapest, highest-converting leads in your business are going unmeasured and unmanaged.
The accountants, attorneys, or contractors who serve the same clients you serve — they're sending those clients somewhere. Probably wherever they were sent first, or wherever someone stayed in front of them. Not necessarily the best option. Just the most present one.
The Differentiation
Every element of Shoutback is proven somewhere. The benchmarking comes from the same methodology that generated $2B+ in incremental revenue for Ford Motor Company. The peer cohort comes from the 20 Group model used in automotive for decades. The cross-referral network comes from BNI — without the weekly obligation. Nobody else combines all four and measures the dollars each one produces.
What We Do
Shoutback is not software you manage. It's not a consultant who advises. It's an outsourced function — a referral marketing manager built into your business, running continuously in the background.
Sequenced referral ask campaigns sent to your top clients at the right moment in the relationship — after a milestone, a win, or a service completion. We build them into your existing email platform and manage the timing.
We identify non-competing businesses serving your same clients, reach out on your behalf, structure mutual referral arrangements, and coordinate joint events. Your partners become a second sales team you never have to manage.
Former clients who left on good terms are your most overlooked asset. We build personal outreach sequences that re-engage those relationships — not to resell, but to reconnect. Re-engaged former clients refer at higher rates than active ones.
Most clients use one of your services and have no idea you offer the others. We build cross-introduction sequences that expand relationships — increasing wallet share and generating internal referrals between your own service lines.
The Referral Revenue Roadmap
The Referral Revenue Roadmap is a personalized 90-day plan built from your assessment results. It maps the exact sequences, partner targets, and activation milestones specific to your business — not a template. Start with the free assessment, then decide if the roadmap is right for you.
What You Receive
Your current referral rate compared against same-size peers, regional, and national benchmarks in your vertical.
A precise dollar figure — what closing the gap between your current rate and the benchmark is worth annually.
Which of the four pillars — customer activation, partner network, former clients, or internal cross-referral — will move fastest for your specific business.
A sequenced activation plan specific to your business, your relationships, and your market — not a template.
What the full Shoutback membership would return based on your specific findings — calculated from your own client count and average client value. The decision becomes financial, not emotional.
The Pedigree
The Investment
Start with the assessment. Understand your gap. Then decide.
Step 1
$1,950 one-time
Your personalized 90-day referral growth plan. Specific to your business, your client count, your industry. Delivered in 5–7 business days.
Take the free assessment first. Purchase from your results page.
Step 2 — Founding Member Rate
$2,000 per month
Your outsourced referral marketing manager. All four pillars built and running inside your business. Benchmarked quarterly. Backed by the 20 Group cohort.
Roadmap purchase recommended before membership enrollment.
Start Here — Free
The Referral Readiness Assessment takes 10 minutes. It produces a specific dollar figure — the annual referral revenue your current approach is not capturing — calculated from your own numbers. No generic benchmarks. No sales pitch before you've seen the gap.
Free. Confidential. Results generated instantly.
Start the Assessment →Prefer to talk it through first?
Schedule a 30-Minute Discovery Call →Your information is never shared. Used only to follow up on your results.